Website Revamp
Transform your website copy into words that work
An eight-week guided course for language teaching professionals with a DIY website
Update your website words to get your clients booking and your services selling
Starting April 2025 - Max 8 participants
You want a website that works as hard as you do.
But right now…
Your web copy doesn't really reflect who you are.
Your words just aren’t attracting the RIGHT clients.
And writing about your services, well that’s the hardest bit.
Sounding familiar?
The thing is…
You ARE a writer. You teach writing skills. You’ve published books, but crafting website copy is different.
And doing it alone isn't the best use of your time.
You don't need to. We'll do it together.
In Website Revamp
“If you’re struggling to reach your ideal clients or clearly describe your services, you’ll get the support you need on Website Revamp. I was initially unsure about investing in the course, having redesigned my website less than a year ago. However, I’m really pleased I took the leap as now I’m delighted with my website!”
Ready to transform your website words? Let's talk about Website Revamp.
A no-pressure chat about your website challenges.
Website Revamp is more than words
Website copy you love AND more. After eight weeks, you’ll have:
A clear website structure to guide your visitors to the right place.
Copy that speaks to your different audience segments effectively.
A writing process that guides all your future content creation.
Qualified inquiries from visitors who understand your value.
Increased confidence about your services, online and offline.
New-found business clarity that extends beyond your website.
“It was more than just a website revamp. It helped me to consider many aspects of my business. Tidying my website helped me spring clean my business and get clear on my goals too. Because to have a clear and concise website, you have to have clear and concise business goals.”
Website Revamp is perfect if you:
have a DIY website that doesn't show off your offer.
juggle different roles and worry about confusing clients.
find writing about yourself and your services HARD.
keep pushing your website down your to-do list.
have tried writing copy alone but the results are not quite right.
want words that sound like YOU with a bit of added oomph.
“I had no idea what to do about my web copy. I felt like it had to be salesy, and I hated that. Also, I didn’t have a clear idea of which products or services to focus on. You helped me cut through the noise and move forward step by step until I reached my goal.”
What is Website Revamp?
A supportive, structured eight-week program that helps you rewrite the core pages of your website.
With the accountability and feedback you need to actually implement changes, not just plan them.
How does Website Revamp work?
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First steps
A 1-2-1 Goal-setting Call where we identify your website challenges.
The Activator Workbook with tasks that clarify your audience and your offer.
A Writing Calendar to make sure there is time for creating copy in your schedule.
A Kick-off Call with the group to get the revamp started.
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Live Learning
Four Interactive Input Sessions.
1: Finding your website voice & core message
2: Selling services & boosting benefits
3: Structuring your site & your content
4: Writing hard-hitting headlines & clickable CTAs
Two Group Q&A Calls to address your specific questions.
A Show and Tell Call to walk through your revamped website together.
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Full Support
A small group for tailored attention (Max 8 people).
A dedicated Slack community for quick questions and feedback.
Exclusive resources and access to a growing video library.
Weekly check-ins to keep you on track and to celebrate progress.
Extensive, friendly, focussed feedback on your draft copy.
Optional Co-writing Sessions to get the writing done in company.
8 weeks to get:
Compelling copy for FIVE key pages: Home, About, Services, Contact, plus one other.
A clear website structure that guides your website visitors to the right solutions.
A coherent story that showcases your expertise and the value of working with you.
The ability to confidently update your own content as your business evolves.
Website rewrite crossed off your to-do list and time to focus on the work you love.
“Jennifer takes you through the different elements of a comprehensive services website, starting with a clear focus on your audience and how you can connect with them. On the course, you’ll think about the journey your website visitors will take and how you can lead them towards the best option.”
Let’s get website OFF your to-do list. Tell me your website challenges in a no-obligation chat.
Hi, I’m Jennifer
With 30+ years in ELT and expertise in UX and SEO copywriting, I help language teaching professionals, like you, create website copy that truly reflects your value.
I understand the challenges of juggling different roles and multiple services. (And how this leads to muddled messaging.) Together we’ll find the words you need to tell your story and to connect with the right people. Your ideal clients.
Let’s find your best words together.
“Jennifer provided really helpful feedback on my drafts - you can tell she used to be an editor! Sometimes even small changes to wording can make a big difference, and Jennifer’s advice was invaluable.”
What’s included?
Guidance and goal setting in our 1-2-1 call.
Four live interactive input sessions on Zoom .
Two live Q&A sessions for specific challenges.
Detailed feedback on your draft copy.
Weekly check-ins to ensure you stay on track.
A Slack community for quick questions.
A final call to celebrate your revamped website.
Exclusive resources & Self-access video library:
A bundle of worksheets, templates and guides to make writing your website copy even easier.
Brand not Bland: A quick guide to injecting your personality and voice into your copy.
Introduction to UX Copywriting: Understand how people read online and how to structure your content.
5 Ways I use AI: Discover how to use AI tools ethically to analyse testimonials, review your writing and create a style guide.
Sweet and Simple SEO: An introduction to keyword research, on-page SEO and my favourite tools.
Your investment: €875
Total including VAT @21%
Payment plan available
Create website copy that works with my feedback and support. Let’s have a chat.
“I was hesitant because of the expense, since I’d already spent a lot on laying the foundations for my business without earning much as a result.
In the end, I figured it was worthwhile because you were going to help me do the copywriting myself, and I knew that I would learn skills and clarify my ideas in the process. I figured that this would be worth a lot no matter what direction I ended up taking with my business.”
Website Revamp FAQs
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The next cohort begins in April 2025 and runs over May and June. We meet weekly for our live sessions, with specific times and dates agreed with the group – probably Tuesdays. All sessions are recorded if you can't attend live.
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Plan to commit a minimum of 3-4 hours per week for our sessions and your writing time. You’ll have regular feedback and Slack support to keep you on track.
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The course focuses on your website copy (the words) and structure (the organisation), not the technical build. While I can offer some guidance for Squarespace users, the primary goal is crafting compelling content that you can upload to your website or hand over to a website designer.
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We will cover SEO basics, such as keyword research and on-page SEO. You'll learn how to find the right keywords and where to put them to help your site rank higher in search engines. However, Website Revamp is not a full SEO course.
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Yes, I offer a two-payment option to make the investment more manageable for you. We can discuss this during our call.
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We focus on five core website pages: Home page, About, Services, Contact plus one other. This gives us scope to cover landing pages for lead generation (newsletter sign-up for example) if that is what your website needs.
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Yes, that’s why the course kicks off with a 1-2-1 call. We’ll identify your challenges, pin down the priorities and set your website goals. Many of my clients are not sure what’s wrong with their website, just that it’s not doing its job. As one participant said: "Jennifer helped me see that the structure of my current website was not really working ... With her guidance, I developed a new structure for my website which would help visitors navigate it according to their needs."Item description
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To get the most out of the course you need to have clarity about your audience and your offer. These are essential ingredients for writing effective copy. If you have a draft website and need some support and guidance to go LIVE, let’s have a chat and discuss your next steps.
Ready to transform your website words?
Book a no-pressure call to discuss your website challenges. Let’s see if Website Revamp is the right fit for you.
“Definitely do this course! You’ll revamp more than just the pages and end up with something shiny and new - after making things much messier first! I think any teacherpreneurs and ELT professionals looking to raise their profile would benefit. ”