Best Words Blog
From voice to words. Creating a first draft of your about page
Stuck writing your website content? Try this low-tech approach to using audio. Step away from the screen and start speaking. You’ll have a dirty first draft ready in no time.
Keeping your copy and content real in the days of AI
Tempted by AI tools that promise to write your website and create your content in a matter of minutes? More than ever, it’s important to use your own voice online. Here’s how to do it.
Make your business stand out with a simple style guide
Creating a style guide for your business sounds like another task to add to your long list. However, it doesn’t take long to do. Rather than ‘cramping your style’, a style guide actually enhances it.
Stuck writing your website? Getting past your blocks
Writing mindset blocks are real. And we all have them. Here are my top three blocks and what helps me get unblocked and writing again.
Three big website mistakes to avoid
These are the three biggest website mistakes I see language teaching businesses make. Learn what errors to avoid and how to fix issues on your Services and About pages with practical tips.
Why is writing web copy different?
Academic writing and writing for the web are very different. Online readers are in a rush, searching for information and answers. Successful web writing makes your teaching and learning services easier to find and book.