Write like you speak is good advice when creating content for your business. But what features of conversation really translate into the written word? In this blog I talk about what works and what to avoid.

Clients often tell me that they feel salesy, or queasy or even cheesy when they promote their offer. This discomfort around marketing is all too common in education. Why is this the case and what can you do about it?

Your website might look fine, but outdated copy can quietly cost you clients. Many language professionals avoid updating their content because the task feels overwhelming. However, leaving your website words untouched can have consequences for your business.

Many language professionals freeze when they try to write about their business. Not because they’re bad writers, but because they’re too close to their work. When you get clear on what you really do, the words come much more easily.

Going grey isn’t just about hair. It’s about choice, confidence, and how you want to be seen. Which, as it turns out, has everything to do with personal branding.

Starting a newsletter felt overwhelming until I saw the results. Now it drives 50% of my sales and connects me with my community. Discover ten compelling reasons why you should start yours.

What’s in your tech toolkit? Selecting the best tools for writing, teaching or running a business can be overwhelming. In this post, I share my top twenty tools. The ones I use almost every day.

Stuck writing your website content? Try this low-tech approach to using audio. Step away from the screen and start speaking. You’ll have a dirty first draft ready in no time.

Planning is second nature for teachers and educators. But when it comes to updating your website content, planning doesn’t always happen. Here’s a reminder of how a good plan helps you get things done.